Catalogs
       
 Cambrio International
Project: Short Form Catalog
 Client: Thermshield LLC
 Product(s): EMI/RFI shieldguard thermal management
 Goals:
  • Provide short form for two different product lines in one physical volume.
  • Establish breadth of technical product lines.
  • Facilitate first-level product selection.
 Collateral: 8.5" x 11"; saddle-stitched; 6 text pages plus inside/outside covers assembled “back-to-back”; 4-color covers; 1-color text
       
       
       
 CP Clare
Project: Full Line Catalog
 Client: CP Clare Corporation
 Product(s): telecom switching and interface circuitry and components
 Goals:
  • Utilize existing cover artwork.
  • Provide “next level” product selection.
  • Improve product index and cross-referencing.
  • Generate artwork for complete catalog (588 pages) within deadline (3 months).
 Collateral: 7" x 9"; perfect bound; 4-color cover; 2-color text
       
       
       
   Multi-volumeCatalogs
       
 
Project: Coordinated 3-Volume Catalog Set
 Client: Sipex Corporation
 Product(s): interface, data conversion, and analog ASIC products
 Goals:
  • Integrated new material with existing mechanical artwork.
  • Provide consistent, coordinated look across product lines while accomodating differing content requirements.
  • Meet severe deadline requirement.
 Collateral: 3-volume set: 7" x 9"; perfect bound; 600+ pages total; 4-color covers; 2-color text
       
       
       
 VXI
Project: Product Line Catalog
 Client: VXI Corporation
 Product(s): call center telephone headsets and amplifiers
 Goals:
  • Conform to European publishing standards.
  • Clear, quasi-retail product presentation.
  • Provide sufficient use and ordering information for buying decision.
  • Coordinate with tradeshow displays.
 Collateral: A4; 20 page self-cover; saddle-stitched; 4-color throughout
       
       
       
 GE
Project: Instrument Transformers Buyer’s Guide
 Client: General Electric Company; Instrument Transformer Division
 Product(s): instrument transformers
 Goals:
  • Convert engineering data to cohesive product information.
  • Establish electronic (editable) version of product data.
  • Provide for simple updates, additions, and deletions of individual products and product families.
  • Establish consistency of product data presentation across multi-family catalog.
 Collateral: 8.5" x 11"; loose-leaf; 3-ring vinyl binder coverset; 1-color text
       
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